Events
Networking is part of what attendees came for. Why leave it to chance?
Start selected attendee relationships before the doors open. Use the event as the real-world handoff. Then measure whether contact continues afterwards.
- Before event
- Arrive knowing people
- Event handoff
- 7/30/90 follow-up
You get
Evidence about whether the relationship opportunity continued beyond the event.
“Did the networking opportunity become continuing relationships?”
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